Mercury Global Partners

We put companies on the map

Mercury Global Partners is a results-driven independent marketing and PR firm with international experience, expertise, and a deep business and media network in the US and Europe. Our highly strategic campaigns not only allow our clients to successfully go to market; they put them on the global map and ensure they stay there.

About Us

Established in 2007, Mercury Global Partners is a multi discipline international boutique marketing and PR firm with offices in San Francisco, Amsterdam and London. We offer strategic guidance combined with tactical execution to companies who seek a blend of traditional and highly creative ways to reach their target audiences. The company is uniquely geared to provide a holistic range of 360-degree marketing and PR services in both the online and offline worlds.

 

We specialize in working with B2B and B2C companies of all sizes within the TMT (tech, media and telecom) sectors with a primary focus on mobile, cloud, enterprise, media, and connected consumer companies. We help startups take flight, and we help later stage tech companies deliver successful exits – from merger or acquisition to IPO.

 

Our management team has more than 50 years of marketing, PR and social media expertise working with B2B and B2C companies in North America and Europe. We support our clients by working with an international team of experts – designers, developers, videographers and partners – based on each client’s unique needs.

 

We work directly with every client. Our clients are never passed off to junior staff who lack the experience to handle the details or don’t possess strong media relationships. We lead a successful team and work with some of the best and brightest proven talent to help our clients achieve their business goals – and ensure their stakeholders do too.

 

Mercury Global Partners > the global market awaits.

  • “It’s not how great you are, it’s how great you want to be.”

  • “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

  • “A brand is a set of differentiating promises that link a product to its customers.”

  •  “Regardless of changes in technology, the market for well-crafted messages will always have an audience.”

  • “A house of brands is like a family. Each needs a role and a relationship to each other.”

  • “Big thinking precedes great achievement.”

The team

  • Mindy M. Hull

    CEO | Managing Director | Founder – US and Western Europe

    Mindy takes a very hands-on approach in the day-to-day execution of all client work, and is responsible for the overall direction of the company including management, operations, marketing, PR and business development. She is a former VP of marketing and business development, and brings over 15 years of senior-level B2B and B2C experience in strategic marketing, PR, business development, product development and operations to both established and startup companies within the TMT (tech, media, telecom) sector. Throughout her career, she has refined an expertise in developing and executing innovative strategies that repeatedly generate revenue while promoting goodwill and understanding between companies, their partners, their investors and their publics. She consistently wins media coverage for clients in some of the most respected tier-one publications in the world.

    Prior to founding Mercury Global Partners, Mindy spent time in senior-level roles at the Financial Times, E.W. Scripps Co. and Inman News Group. She serves as a mentor for the European startup incubator, Rockstart, and is frequently called to speak at key tech and mobile industry events.

    Mindy has a proclivity for international travel, gourmet cooking, sunshine, concerts in small venues, weekend trips in Northern California, and a warm spot in her heart for The Netherlands.

  • Ginny Cain

    Managing Director – Silicon Valley

    Ginny is responsible for day-to-day client management, strategic marketing plans and PR, and is a former VP of marketing for several top 10 nationally ranked real estate brokerages. Prior to joining Mercury Global Partners, Ginny founded and ran her own marketing consultancy firm, Cain Communications, where she worked with a variety of clients in the technology, real estate and mortgage industries.

    She previously served as VP of marketing at Alain Pinel Realtors, the ninth largest residential brokerage firm in the US, where she managed a multi-million annual marketing budget that included print and online advertising, collateral support materials, digital print shop, emerging technology initiatives, corporate events and public relations. Prior to that, Ginny was VP of marketing for Prudential California, Texas and Nevada Realty where she managed all aspects of marketing for the company’s 140 offices and over 4,000 sales associates in three states. An early adapter of technology, Ginny also spent four years with Mortgage.com as their VP of marketing during a transition from conventional brick-and-mortar operations as First Mortgage Network to the online mega-keyword, mortgage.com. She holds a bachelor’s degree in business marketing from Cameron University in Oklahoma.

    Ginny is an incessant Francophile and a weekend gourmet.

  • Amanda Taggart Hughes

    Managing Director - Silicon Valley

    Amanda is responsible for building innovative media campaigns that build credibility, drive thought-leadership and increase product demand. She specializes in creating genre-pushing strategies that are rooted in effective messaging with both start-ups and established companies.

    Amanda is an integrated communications thought-leader with nearly fifteen years of experience building global interactive entertainment and consumer technology brands. Having worked both at an agency and in-house, Amanda specializes in bringing niche technology stories to the masses. Prior to joining Mercury Global Partners, Amanda held senior positions at the world’s largest interactive entertainment company, Electronic Arts. She has also consulted with various early-stage technology start-ups such as Mind Pirate, FitStar, TapZen, Motiga, Nix Hydra and ustyme. Amanda holds a bachelor’s degree in English from University of California, Los Angeles.

    A California native living in the bayside town of Sausalito, Amanda is a lover of all things food, wine and sunshine.

  • Colleen Wickwire

    Senior Marketing and Communications Director – Silicon Valley

    Colleen is responsible for developing and executing marketing and communication strategies for clients. She is accomplished at building productive relationships with both traditional media and key vertical influencers through an integrated approach to PR and social media.

    Colleen has over ten years of experience as a communications professional, and has held positions in broadcast television, as well as agency and in-house PR. She has worked with an extensive range of enterprise and consumer-facing companies throughout her career including Meebo, Mobclix, Yodlee, Google, Sony Online Entertainment, Social Gaming Network (SGN), Bunchball, JustAnswer, Coupon Craze and SmartyPig. Prior to joining Mercury Global Partners, Colleen founded her own PR consultancy firm where she worked closely with early-stage technology companies. She holds a bachelor’s degree in humanities from the University of San Diego.

    Colleen has an insatiable appetite for discovering new music and local restaurants, and on sunny days you can almost certainly find her at the beach.

  • Christina Vrachnos

    Senior Marketing and Communications Director - Silicon Valley

    Christina focuses on devising media strategies grounded in creative and effective messaging, and supported by traditional and new media tools to maximize impact and minimize cost.

    She has over ten years of experience in marketing and strategic communications. Previously, Christina held senior-level roles at the Financial Times and Kaplan, Inc., followed by several years managing global media campaigns at the United Nations. She has also consulted for several companies, including Technorati Media, PBS, and Four Seasons Hotels, Inc. A speaker of five languages, she graduated from Georgetown and holds a Masters degree in International Relations and Economics from Johns Hopkins University.

    After living and working in New York City for fifteen years, Christina is ecstatic to have swapped the concrete jungle of Manhattan for the sunshine and farmers’ markets of San Francisco.

  • Georgia Hanias

    Senior Account Director - UK

    Georgia is responsible for PR including media outreach, and has worked for over 10 years in the communications industry, helping companies develop and execute media programs that attract the attention of key audiences. She has represented a broad range of clients independently and with other agencies, spanning consumer and technology companies. The list includes Ernst & Young, Nortel Networks, Independent Television News (ITN), ST Microelectronics, Jaspersoft, Coverity, Intec and OK Labs. Prior to joining Mercury Global Partners, Georgia worked in Ottawa, NYC and London as a communications manager for telecoms giant, Nortel Networks. She holds a Bachelor of Arts degree from Carleton University in Ottawa, Ontario and a Masters degree in Public Administration from Queen’s University in Kingston, Ontario, Canada.

    Georgia recently completed a three-part series about Japan for an ITN television news program in the UK, and has also produced her first feature film on modern architecture in Japan, which was shown at the Barbican Gallery in London in 2010.

  • Kayla Egbert

    Account Manager - US and Western Europe

    Kayla is responsible for client communications and social media strategies, and plays an important role in MGP’s day-to-day operations, including key communications projects and events. She creates and coordinates cohesive social media campaigns to expand brand presence on multiple platforms including Twitter, Facebook and Google+. Kayla is skilled at helping clients move their PR strategies forward through media and analyst outreach, original content creation and curation, and other written materials. Her carefully crafted pitches have landed clients tier-one media coverage, as well as press meetings at key tech conferences like CES, MWC, InfoComm and AWE.

    Previously, Kayla worked for SpilledINK (f.k.a. Ink Communications), a boutique agency where she helped manage accounts including PrimeSense (acquired by Apple in November 2013), OpenNI, Democrats Abroad 2012, and Catchoom. Her experience comes in handy when working with IoT (Internet of Things), connected consumer and hardware companies, as well as companies in the mobile sector.

    Although Kayla lives 10 minutes from the beach in sunny Florida, you’re more likely to find her surfing the Internet than surfing the waves. Don’t get her started on food or dogs; she’ll never stop talking.

  • Jennifer Johnston

    Account Coordinator

    Jennifer is a prolific writer and assists in the creation of content for MGP clients, including bylines, case studies, white papers and press releases. She is also responsible for managing social media for MGP clients to draw attention to them, and deepen their engagement with followers and industry influencers.

    Jennifer successfully worked in the medical transcription industry for the past 15 years, and also tackled a variety of diverse writing projects on the side. She previously worked as an account manager at the Rocky Mountain News, where she acted as a key point person to help drive advertising sales and as a customer care consultant.

    Jennifer enjoys family time with her husband and two boys, and has a deep love of the mountains and animals – including her Huskita, Bailey. She has a passion for science fiction and fantasy books, and is currently working on her first novel.

  • Mackenzie May

    Account Coordinator

    Mackenzie joined Mercury Global Partners with previous sales, marketing, and customer service experience in the high-end food and wine industries. Day-to-day, Mackenzie handles media research and baseline activities including coverage reporting, as well as speaker and award submissions.

    Outside of MGP, you’re most likely to find Mackenzie at the beach with her nose in a good book, hanging out with her dog, at a music festival, or expanding her passion for wine through classes and tastings. She received her B.A. in Public Relations from the State University of New York at Oswego, where she was also a NCAA athlete.

Services

We understand that marketing and PR needs to be both tactical and highly strategic, aligned to business objectives, coordinated with social media initiatives and most importantly – deliver results. Mercury Global Partners creates the right marketing and media strategy for each client’s unique needs – from launching a new product, refining corporate image, messaging and positioning, or boldly pioneering a completely new market segment all the way to a successful exit – and everything we do is mapped to each client’s distinct business goals.

What We Deliver

  1. Put you on the map via strategic marketing and PR campaigns
  2. Position you as a highly credible industry and thought leader
  3. Drive demand in broad business and consumer markets
  4. Connect you to our network for new business opportunities
  5. Increase your company valuation

Marketing

server_01

  • Online and offline
  • Branding
  • Positioning and messaging
  • Advertising
  • Website
  • Copy writing
  • Collateral development
  • Multi-media
  • SEO

Public Relations

server_03

  • B2B and B2C communications
  • Media relations
  • Analyst relations
  • Internal communications
  • Events and trade shows
  • Pull mechanism development
  • Media training
  • Feature Stories/Op-Ed
  • Crisis management

Social media

server_02

  • Blog development
  • Blog post writing
  • Social media strategy and development
  • Tactical execution
  • Reporting and analytics
  • Follow campaigns
  • Day-to-day management
  • Marketing integration

Clients

Our clients include some of the best and brightest B2B and B2C companies within the TMT (tech, media and telecom) sectors with a focus on mobile, cloud, enterprise, media, and connected consumer companies. Current and past clients include:

  • Distimo - Acquired by App Annie in May 2014
  • Mojiva - Subsumed by Mocean Mobile in January 2014
  • Mocean Mobile - Acquired by Pubmatic in May 2014
  • Pearson
  • Booking.com
  • GigaOM
  • HomeLight
  • Cloud9 IDE
  • Novauris Technologies Ltd. - Acquired by Apple in September 2013
  • eBuddy - Acquired by Booking.com in December 2013
  • ZipRealty
  • Olery
  • Usabilla
  • WatchMouse - Acquired by CA Technologies in July 2011 - NASDAQ: CA
  • Q-go - Acquired by RightNow Technologies in January 2011, NASDAQ: RNOW
  • RightNow Technologies (NASDAQ: RNOW) - Acquired by Oracle in October 2011 - NASDAQ: ORCL
  • Mobsmith - Acquired by the Rubicon Project in May 2012
  • FunMobility
  • Peecho
  • MADS
  • Mendix
  • Wercker
  • Qelp
  • Prime Ventures
  • Rockstart
  • White Bull Summits
  • APPNATION
  • SnapLogic
  • Skylines
  • SocialMadeSimple
  • Tom's Planner
  • SWYF.com
  • CWR Mobility
  • tinypay.me
  • Trinity Mobile (merged with TicketScript in November 2010)
  • Wakoopa
  • Fits.me
  • Inbox2
  • MyCE
  • Froomerce
  • Cloozup

Contact

Email: info@mercuryglobalpartners.com
Call: + 1 415 889 9977 (USA) or +31 625 047 680 (Europe)

 

Mailing Address
3789 Fillmore St. Suite 5
San Francisco, CA 94123



* = required