Mercury Global Partners

We put companies on the map

Mercury Global Partners is a results-driven independent marketing and PR firm with international experience, expertise, and a deep business and media network in the US and Europe. Our highly strategic campaigns not only allow our clients to successfully go to market; they put them on the global map and ensure they stay there.

About Us

Established in 2007, Mercury Global Partners is a multi discipline international boutique marketing and PR firm with offices in San Francisco, Amsterdam and London. We offer strategic guidance combined with tactical execution to companies who seek a blend of traditional and highly creative ways to reach their target audiences. The company is uniquely geared to provide a holistic range of 360-degree marketing and PR services in both the online and offline worlds.

 

We specialize in working with B2B and B2C companies of all sizes within the TMT (tech, media and telecom) sectors with a primary focus on mobile, cloud, enterprise, media, and connected consumer companies. We help startups take flight, and we help later stage tech companies deliver successful exits – from merger or acquisition to IPO.

 

Our management team has more than 50 years of marketing, PR and social media expertise working with B2B and B2C companies in North America and Europe. We support our clients by working with an international team of experts – designers, developers, videographers and partners – based on each client’s unique needs.

 

We work directly with every client. Our clients are never passed off to junior staff who lack the experience to handle the details or don’t possess strong media relationships. We lead a successful team and work with some of the best and brightest proven talent to help our clients achieve their business goals – and ensure their stakeholders do too.

 

Mercury Global Partners > the global market awaits.

  • “It’s not how great you are, it’s how great you want to be.”

  • “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

  • “A brand is a set of differentiating promises that link a product to its customers.”

  •  “Regardless of changes in technology, the market for well-crafted messages will always have an audience.”

  • “A house of brands is like a family. Each needs a role and a relationship to each other.”

  • “Big thinking precedes great achievement.”

The team

  • Mindy M. Hull

    CEO | Managing Director | Founder – US and Europe

    Mindy takes a very hands-on approach in the day-to-day execution of all client work, and is responsible for the overall direction of the company including management, operations, marketing, PR and business development. She is a former VP of marketing and business development, and brings over 15 years of senior-level B2B and B2C experience in strategic marketing, PR, business development, product development and operations to both established and startup companies within the TMT (tech, media, telecom) sector. Throughout her career, she has refined an expertise in developing and executing innovative strategies that repeatedly generate revenue while promoting goodwill and understanding between companies, their partners, their investors and their publics. She consistently wins media coverage for clients in some of the most respected tier-one publications in the world.

    Prior to founding Mercury Global Partners, Mindy spent time in senior-level roles at the Financial Times, E.W. Scripps Co. and Inman News Group. She serves as a mentor for the European startup incubator, Rockstart, and is frequently called to speak at key tech and mobile industry events.

    Mindy has a proclivity for international travel, gourmet cooking, sunshine, concerts in small venues, weekend trips in Northern California, and a warm spot in her heart for The Netherlands.

  • Natalee Gibson

    Managing Director

    Natalee is a member of MGP’s senior team, and is responsible for creating overall strategy and ensuring that all PR campaigns map to both the short and long term goals of each individual client. She brings a wide breadth of global PR experience, representing both Fortune 100 companies and small startups at every stage of the business lifecycle. Natalee began her career in journalism, and brings a unique reporter perspective to her PR approach. With over 15 years of PR experience, Natalee has cultivated strong relationships with members of the media, important industry conferences and influential market analysts. Prior to joining Mercury Global Partners, Natalee served as Vice President of San Francisco-based PR firm, Incendio International, where she represented large companies such as Flextronics International, Sun Microsystems, Sanmina-SCI, as well as young start ups including SoftKinetic, Taulia and FollowAnalytics. She holds a bachelors degree in Broadcast Journalism and Political Science from Brigham Young University.

    Based in Denver, Natalee is an avid cyclist and sometimes triathlete who loves to travel the world with her husband and two kids.

  • Ginny Cain

    Managing Director - Silicon Valley

    Ginny is responsible for day-to-day client management, strategic marketing plans and PR, and is a former VP of marketing for several top 10 nationally ranked real estate brokerages. Prior to joining Mercury Global Partners, Ginny founded and ran her own marketing consultancy firm, Cain Communications, where she worked with a variety of clients in the technology, real estate and mortgage industries.

    She previously served as VP of marketing at Alain Pinel Realtors, the ninth largest residential brokerage firm in the US, where she managed a multi-million annual marketing budget that included print and online advertising, collateral support materials, digital print shop, emerging technology initiatives, corporate events and public relations. Prior to that, Ginny was VP of marketing for Prudential California, Texas and Nevada Realty where she managed all aspects of marketing for the company’s 140 offices and over 4,000 sales associates in three states. An early adapter of technology, Ginny also spent four years with Mortgage.com as their VP of marketing during a transition from conventional brick-and-mortar operations as First Mortgage Network to the online mega-keyword, mortgage.com. She holds a bachelor’s degree in business marketing from Cameron University in Oklahoma.

    Ginny is an incessant Francophile and a weekend gourmet.

  • Colleen Wickwire

    VP, Accounts – Silicon Valley

    Colleen is a communications professional with 13+ years’​ experience (including broadcast TV, in-house and agency PR) working with an extensive range of enterprise, consumer technology and lifestyle companies. She is responsible for developing and executing marketing and communication strategies for clients, and her specialities include campaign and product launch planning, messaging and content creation, building productive media relationships, integrating traditional and social media strategies, providing executive-level counsel and event planning. Colleen is accomplished at building productive relationships with both traditional media and key vertical influencers through an integrated approach to PR and social media. She has worked with an extensive range of enterprise and consumer-facing companies throughout her career including Meebo, Mobclix (acquired by Velti),Yodlee, Google, Inbenta, Sony Online Entertainment, Favado App (Savings.com), FabKids (acquired by JustFab), Tindog, Social Gaming Network (SGN), Bunchball, JustAnswer, Coupon Craze and SmartyPig.

    Colleen has an insatiable appetite for discovering new music and local restaurants, and on sunny days you can almost certainly find her at the beach.

  • Lizi Jeffery

    Account Director - San Francisco

    Technology brands are what makes Lizi tick! Lizi has eight years of B2B and B2C PR experience working on campaigns across UK, Europe and America for diverse clients including Yahoo!, Sony, Bang & Olufsen, Pearson, Whiptail, Cloudtags and TaskRabbit. She loves getting to grips with the issues that matter to businesses and translating them into stories that can be appreciated by a wider audience.

    Prior to joining MGP, Lizi spent significant time working with brands in the highly competitive marketing and advertising sectors including entrepreneurial start ups and global networks such as WPP, Publicis, Ogilvy & Mather Worldwide, Chime, Mojiva & Mocean Mobile, as well as independent agencies such as Havas Media Group, M&C Saatchi (including LIDA & M&C Saatchi Mobile), Razorfish and Fetch.

    A born leader, Lizi manages the day-to-day running of multiple MGP accounts to ensure KPIs are met and that strategy is being implemented across all pillars – media relations, analyst relations, content marketing and social media. She’s a proactive problem solver, and a conscientious self-starter who is highly focused and adept at leading multi-market client programs and achieving results – even in the most demanding and challenging circumstances.

    Lizi enjoys wine, food, travel, loves a good meme – and is recently engaged to a lovely gent named Andy.

  • Sara Long

    Account Director - San Francisco

    Sara brings ten years of experience in B2C and B2B technology PR with a focus on emerging and established companies. Aside from traditional PR and media relations, her specialties include social media influencer relations, messaging and strategic planning from an ROI perspective.

    Over the course of her PR career, Sara has helped drive the communications, influencer and social media plans for a wide range of brands across a variety of industry sectors including, automotive, mobile, tourism/travel, small business, financial services, and streaming media with Fortune 500 and challenger brand clients such as: Toyota, CapitalOne, T-Mobile, Hawaii Visitors and Convention Bureau, Funding Circle and RealNetworks.

    Prior to joining Mercury Global Partners, she held roles at SHIFT Communications, MSLGroup and Grayling. She began her career in book publishing, spending ten years working for global publishers like John Wiley & Sons (Wiley) and Arcadia Publishing.

    Sara holds B.A degrees in American Studies and French from the University of the South (Sewanee). 

    In her spare time, she can be found on a spin bike, running after her pre-schooler, plotting her next visit to the beach and hitting those high soprano notes.

  • Carla Richardson

    Account Executive - London

    Carla is responsible for supporting the account teams across the entire client base, where she helps build media lists, drafts blog content, researches events and awards, executes social media, and much more.

    Prior to joining MGP, Carla worked for a broadcast PR agency based in London, where she focused on generating creative ideas for broadcast strategies to raise awareness for brands across TV, radio and online media. She also spent three years working in the wine industry for a wine supplier specialized in organic and biodynamic wines, where she earned a qualification in winemaking.

    Carla lives in Surrey, South of London. She enjoys food, wine, and travel, will say hello to every dog she encounters, and has a particular fondness for the Autumn season.

  • Tara Hill

    Account Assistant

    Tara is responsible for supporting the MGP team across the entire client base. Her primary responsibilities include content creation, research, media audits and list building.

    Tara is currently in her last year as a student at BYU – Idaho, where she is pursuing a Public Relations and Communications degree. Prior to joining MGP, Tara enjoyed working in various departments on campus, including the communication department as a teacher’s assistant for public relations and the English department as a one-on-one tutor of writing, editing, and revision. She also has experience managing social media.

    Tara’s love of gymnastics at an early age has evolved into a love of dance–particularly ballroom dance with her husband. She enjoys all things beautiful and is also an accomplished harpist.

  • Kenza Smit

    Account Assistant - Europe

    Based in Amsterdam, Kenza is responsible for supporting the MGP account teams across the entire client base. Her primary responsibilities include competitive research and list building.

    An avid polyglot, Kenza is fluent in Dutch and English, proficient in French, German, Latin and Classic Greek, and currently studying Spanish.

    Kenza recently completed a solo three-month trip around the world where she spent time in Vietnam, Singapore, Australia, New Zealand, San Francisco, New York City and Iceland. One of the biggest lessons she learned from her trip boils down to two quotes: “It always seems impossible until it’s done” and “The way to get started is to quit talking and begin doing.”

    An exceptional student, Kenza will enter university in The Netherlands in August 2017 where she plans to pursue a degree related to Artificial Intelligence.

  • Christina Vrachnos

    Senior Marketing & Communications Consultant - Silicon Valley

    Christina focuses on devising media strategies grounded in creative and effective messaging, and supported by traditional and new media tools to maximize impact and minimize cost.

    She has over ten years of experience in marketing and strategic communications. Previously, Christina held senior-level roles at the Financial Times and Kaplan, Inc., followed by several years managing global media campaigns at the United Nations. She has also consulted for several companies, including Technorati Media, PBS, and Four Seasons Hotels, Inc. A speaker of five languages, she graduated from Georgetown and holds a Masters degree in International Relations and Economics from Johns Hopkins University.

    After living and working in New York City for fifteen years, Christina is ecstatic to have swapped the concrete jungle of Manhattan for the sunshine and farmers’ markets of San Francisco.

Services

We understand that marketing and PR needs to be both tactical and highly strategic, aligned to business objectives, coordinated with social media initiatives and most importantly – deliver results. Mercury Global Partners creates the right marketing and media strategy for each client’s unique needs – from launching a new product, refining corporate image, messaging and positioning, or boldly pioneering a completely new market segment all the way to a successful exit – and everything we do is mapped to each client’s distinct business goals.

What We Deliver

  1. Put you on the map via strategic marketing and PR campaigns
  2. Position you as a highly credible industry and thought leader
  3. Drive demand in broad business and consumer markets
  4. Connect you to our network for new business opportunities
  5. Increase your company valuation

Marketing

  • Online and offline
  • Branding
  • Positioning and messaging
  • Advertising
  • Website
  • Copy writing
  • Collateral development
  • Multi-media
  • SEO

Public Relations

  • B2B and B2C communications
  • Media relations
  • Analyst relations
  • Internal communications
  • Events and trade shows
  • Pull mechanism development
  • Media training
  • Feature Stories/Op-Ed
  • Crisis management

Social media

  • Blog development
  • Blog post writing
  • Social media strategy and development
  • Tactical execution
  • Reporting and analytics
  • Follow campaigns
  • Day-to-day management
  • Marketing integration

Clients

Our clients include some of the best and brightest B2B and B2C companies within the TMT (tech, media and telecom) sectors with a focus on mobile, cloud, enterprise, media, and connected consumer companies. Current and past clients include:

  • Distimo - Acquired by App Annie in May 2014
  • Mojiva - Subsumed by Mocean Mobile in January 2014
  • Mocean Mobile - Acquired by Pubmatic in May 2014
  • Pearson
  • Booking.com
  • GigaOM
  • HomeLight
  • Cloud9 IDE
  • Novauris Technologies Ltd. - Acquired by Apple in September 2013
  • eBuddy - Acquired by Booking.com in December 2013
  • ZipRealty
  • Olery
  • Usabilla
  • WatchMouse - Acquired by CA Technologies in July 2011 - NASDAQ: CA
  • Q-go - Acquired by RightNow Technologies in January 2011, NASDAQ: RNOW
  • RightNow Technologies (NASDAQ: RNOW) - Acquired by Oracle in October 2011 - NASDAQ: ORCL
  • Mobsmith - Acquired by the Rubicon Project in May 2012
  • FunMobility
  • Peecho
  • MADS
  • Mendix
  • Wercker
  • Qelp
  • Prime Ventures
  • Rockstart
  • White Bull Summits
  • APPNATION
  • SnapLogic
  • Skylines
  • SocialMadeSimple
  • Tom's Planner
  • SWYF.com
  • CWR Mobility
  • tinypay.me
  • Trinity Mobile (merged with TicketScript in November 2010)
  • Wakoopa
  • Fits.me
  • Inbox2
  • MyCE
  • Froomerce
  • Cloozup

Contact

Email: info@mercuryglobalpartners.com
Call: + 1 415 889 9977 (USA) or +31 625 047 680 (Europe)

 

Mailing Address
3789 Fillmore St. Suite 1
San Francisco, CA 94123



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