Lizi JefferyAccount Director - London
Technology brands are what makes Lizi tick! Lizi has eight years of B2B and B2C PR experience working on campaigns across UK, Europe and America for diverse clients including Yahoo!, Sony, Bang & Olufsen, Pearson, Whiptail, Cloudtags and TaskRabbit. She loves getting to grips with the issues that matter to businesses and translating them into stories that can be appreciated by a wider audience.
Prior to joining MGP, Lizi spent significant time working with brands in the highly competitive marketing and advertising sectors including entrepreneurial start ups and global networks such as WPP, Publicis, Ogilvy & Mather Worldwide, Chime, Mojiva & Mocean Mobile, as well as independent agencies such as Havas Media Group, M&C Saatchi (including LIDA & M&C Saatchi Mobile), Razorfish and Fetch.
A born leader, Lizi manages the day-to-day running of multiple MGP accounts to ensure KPIs are met and that strategy is being implemented across all pillars – media relations, analyst relations, content marketing and social media. She’s a proactive problem solver, and a conscientious self-starter who is highly focused and adept at leading multi-market client programs and achieving results – even in the most demanding and challenging circumstances.
Lizi enjoys wine, food, travel, loves a good meme – and is recently engaged to a lovely gent named Andy.